Reaction Dynamics Display

The CLIENT

The University of Toronto reached out to us for this project, based on the success of the Banting/Insulin exhibit we created for the MaRS Discovery District.

THE GOAL

Create a multimedia exhibit to honour the life and work of Chemistry Nobel Prize Winner John C. Polanyi and highlight his importance to the University of Toronto.

The strategy

• Elucidate abstract subject matter.

• Strike a balance between complexity of the subject and needs of a broad audience.

• Streamline potential display objects to complement narrative.

The implementation

Collaborated closely with Professor Emeritus Polanyi to understand scientific nuances of his discovery and its impact. Conducted independent archival research to flesh out knowledge of science and Polanyi's contributions to society. Our extensive research uncovered an artifact previously thought to have been lost.

Structured design around objects and images curated from a larger collection. Employed multiple layers and types of visuals to capture and hold attention.

Sourced high-quality outputs of imagery, signage, and lettering. Worked closely with Justin from Obsidian Manufacturing, who realized our vison of an obstruction-free display.

Executed detailed review and approval process to ensure content accuracy.

THE OUTCOME

Final install completed on time and on budget. Results exceeded client expectation. Prominent location ensures the exhibit will be viewed by a large audience each year.

Exhibit featured in University of Toronto news article: New exhibit celebrates U of T chemist John Polanyi's Nobel Prize-winning work in reaction dynamics.