supemtek

**Left:** the client’s original global creative; deemed non-compliant by Canadian regulatory bodies.
**Right:** Snack’s refreshed front page concept, approved for Canadian audiences.

The goal

Client approached Snack to work on an existing piece, originally produced for a foreign audience of health care providers. The challenge was not only adopting Canadian data for the content, but also overhauling the creative to meet the highly specific requirements of the Canadian pharmaceutical regulatory body (PAAB).

The strategy

Assess and revise existing copy to meet the rigours of the PAAB code; source visuals that convey precision and innovation, without non-compliant imagery that could hint at absolutes or superiority.

The implementation

Working closely with the client’s Marketing and Medical departments, revised and streamlined existing content
Refreshed page layouts with new icons and charts
Brainstormed concepts and sourced options for front-page creative
Liaised with PAAB over several rounds to secure final approval for content and creative

THE OUTCOME

We landed on an image that emphasized the product's strengths: its innovation and exclusivity. Along with a new detail aid for the product launch, the client expressed that her team were especially pleased with the final creative, which will be used as the vaccine’s main branding for all health care-facing pieces moving forward.